Web Analytics - Who’s Visiting your Website?
Simple Solutions to find out using Web Statistics and Analytics
It’s great to get visitors onto your pages, but do you know if they are the right people? They are? Great, but does your website do its job and convert them into customers? Whether you’ve got tens, hundreds or thousands of people hitting your website every week it’s imperative that you monitor their behaviour and your site’s performance. This is where Web Analytics and Statistics come in.
Return on Investment (ROI) is extremely tough to calculate for printed media, but in the world of the web it is far simpler. Tracking customers from point of entry to closing a sale, or completing an online contact form, now becomes effortless.
Wouldn’t it be nice to know that if you drive 100 more people to your site, you’ll get 30 new customers?
But web analytics is not just about numbers - monitoring visitors’ behaviour is a simple way of checking your website’s effectiveness. And it’s far easier than you think.
With a Web Analytics tool you can:
- Find out where your visitors are coming from
- Check how many pages each visitor is looking at
- See where they are clicking
- Unearth those pages which turn people away
- Discover the search terms that visitors are using
- Trace transactions to specific campaigns to identify revenue sources
- Track conversions and sales from point of entry
All LWS websites come with a standard ‘stats’ (statistics) section built into the Content Management System (CMS). From here you can monitor many things that will help you on your way to understanding your website visitors.
To go that little bit deeper you will want to install a Web Analytics package. Here is where LWS can assist further:
To go that little bit deeper you will want to install a Web Analytics package. Here is where LWS can assist further:
- Option 1: Integration of the market leading ‘Google Analytics’ tool into your website
- Option 2: One to One review of your web stats with goals and action plan with our expert team
- Option 3: One to One (2hr) session reviewing your current site’s analytics followed by improvement discussion and action plan
