Short Courses - E-marketing - setting up a database and email marketing campaign
Get to grips with this low cost, simple to track, high feedback and high return on investment communications tool
Regular communication with your customers is crucial to your business success. If you are not in frequent contact with them then you can bet someone else will be. Our database and email marketing course is for you if you want to get to grips with this low cost, simple to track, high feedback and high return on investment (ROI) tool that enables you to communicate effectively with your targets.
Learn from the experts how to design and create an email newsletter, plan and send out an email marketing campaign, set up and maintain a contact database and keep track of your campaign’s performance.
Tap into our expertise and learn how to set up a easy to use database and train you on systems such as Mail Chimp, a great free e-marketing tool.
Book today and learn how to master email marketing and exploit your database.
Content
Learn from the experts how to design and create an email newsletter, plan and send out an email marketing campaign, set up and maintain a contact database and keep track of your campaign’s performance.
Tap into our expertise and learn how to set up a easy to use database and train you on systems such as Mail Chimp, a great free e-marketing tool.
Book today and learn how to master email marketing and exploit your database.
Content
- Overview: What is email marketing and how does it work
- How to: Design and create an email newsletter, plan and send out an email marketing campaign, set up and maintain a contact database and keep track of your campaign’s performance
- Tools: Newsletters, Mail Chimp
- Other: Getting the most out of your email marketing and database, the pitfalls of spam, legal requirements
TRAINING CALENDAR - click here to find out which courses are running when

Course Details
Course Cost
- 2-hour course
- Runs every 3rd Tuesday of the month, alternate months
- On site at LWS's Arundel offices
- Free parking
- Free use of hot desks and Internet facilities
- Limited to 8 delegates per course
Course Cost
- £150 plus VAT

