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Introducing our New Marketing & Managing Director

by: HannahLWS
Posted in: LWS News

Claire Love and Adrian SladeThe office is abuzz with excitement today – we are delighted to announce the appointment of our new Managing Director, Adrian Slade, as part of a team restructure here at the LWS offices. Founding Director Claire, who created LWS Creative (which some of you will remember as Local Web Solutions) in 2004, proudly passes the LWS baton over to Adrian, leaving her able to return to the roots of what made the company a success in the first place – building and managing client relationships and networking.

Adrian joined the team last autumn as Marketing Services Director, bringing his enthusiasm and expertise to both LWS’ expansion strategy and our clients marketing strategies. His 20-year career in strategic marketing and business leadership has encompassed frontline senior positions with, among others, Vodafone, O2 and Airwave, as well as SMEs, and running his own company. A Fellow of the Chartered Institute of Marketing, which makes him one of the Top 5% of marketers, Adrian also holds an MBA from Warwick Business School and is Associate Lecturer at Henley Business School for MBA and post-graduate business students.

Message from Claire:
“We have been seeking the right person to help take LWS to the next level for some time now and it is with total confidence, and real pleasure, that I hand over the day-to-day management and strategic guidance of LWS to Adrian. His expansive marketing and leadership experience and professional business qualifications make him ideal to take over at the helm as we continue towards our goal of being the marketing services partner of choice for businesses across Sussex, Surrey and Hampshire.

“And I can’t wait to get back to doing what I love best – being out there amongst business owners who are serious about growing their businesses and are looking for that perfect partner to provide strategic advice, planning and execution, and, crucially, results.”

Message from Adrian:
“I feel honoured that Claire, Julian and the senior team have asked me to take on such a key role in the continued success of LWS Creative, which has gone from being a sole trader web development operation to the strategic marketing and business partner that it is today.

“LWS Creative offers business owners a unique proposition – to grow their own businesses by working with professionals who are not only skilled in providing the marketing services that are essential to achieve that today but who understand what it means to be in business and what it takes to make it a success.”

For more information read the full press release here, or find out more about Adrian here.

June 14, 2013

Monday Morning IT Blues

by: Gemma
Posted in: General

Does your PC suffer from the Monday Morning Blues? If you find that your IT equipment seems to have a weekly meltdown right at the very time you need it to perform at its peak there may well be a good reason for it.

Ironically, rather than deliberately trying to frustrate your efforts to catch-up on business that’s come in over the weekend, your PC is probably in the process of improving its performance – albeit with the worst possible timing.

Windows-based computers have an automatic update system that from time to time allows Microsoft to update elements of your operating system. These are normally set to ‘automatic’ with the proviso that if the computer is switched off they occur the next time it is turned on. The same applies to browsers such as Internet Explorer, Chrome and Firefox, with all anti-virus software also configured to update and run scans of your system automatically.

The effect of this can be quite dramatic on a Monday morning if your computer has been switched off all weekend. All these updates and scans will start up and may cause the following:

  1. A slow computer
  2. Browsers that close on their own and restart
  3. Browsers that do not work correctly
  4. Printers that do not print
  5. Alerts and popups asking you questions that appear more often than usual.

The advent of Windows 8 has brought with it the advice that computers and tablets using this operating system are continually left switched on, allowing them to constantly update themselves and all the new Windows 8 widgets that come with it.

Constantly leaving gadgets and equipment switched on flies in the face of energy conservation. However, when it comes to computers it is the monitor that sucks up the most energy and that doesn’t need to be on for your equipment to update. The advice from the LWS technical team is that to avoid the Monday Morning IT Blues you need to leave your computer switched on over the weekend. And if you are lucky enough to be able to take off from your business to have a holiday, try restarting your computer the day before you go back to work, to allow everything to update itself ready for your return.

March 5, 2013

An Afternoon of Growth – Growing Business Through Marketing

by: HannahLWS
Posted in: LWS Training

Where do you want your business to be in five years? Is this a question you’re forever asking yourself, but then never finding the answers or the means to get you there? Then it’s time you made 2012 the year you started on that plan.

Join us on Tuesday October 2nd for An Afternoon of Growth, a training session dedicated to helping you grow your business. We’ll take you through the world of online and offline marketing with a series of talks from experts well versed in their respective fields.

Discover how digital marketing will help build your business, with talks on Search Engine Optimisation and social media. Our digital marketing guru, Helen, will take you though the benefits of SEO and the latest updates which may be affecting your site, as well as a live SEO audit. Your website could be given the LWS SEO treatment with a live assessment in front of the group, let us know if you’d like your website to take part and find how your site sits amongst your competitors.

Find out how you could be ramping your offline marketing up through branding.

LWS’ Creative Director Duncan will take you through the importance of branding and brand guidelines, exploring how focussing on these could see your business grow.

Our Arundel based office is the perfect escape from your office, giving you that much needed time to focus on your business.

Tickets are limited! Book and reserve your free place today

September 26, 2012

Did you apply for one of the new Domains?

by: admin
Posted in: General

There has been some press coverage recently regarding a new batch of top-level domain (tld) name extensions. You may have wondered what it was all about.

I very much doubt, however, that you will have applied for one; here’s why.

In the beginning, things were very simple. The Internet began in the US with the .com, .edu and .org tlds. Very quickly, the rest of the world were granted their own, hence .co.uk, .fr, .com.au etc. A few years ago, a whole new batch were created but never really caught on – .biz, .aero, .me.uk, .ltd.uk.

So ICANN, the international body that administers these things, invited applications for new tlds that could reflect brands, new genres and non-Latin characters. The catch? Applicants had to stump up £118,800 just to apply and face a minimum £15,000 annual renewal charge to keep any tlds that are granted to them.

ICANN have just published the list of applications received which include dear old Auntie, (.bbc), Sky and ITV. We can also look forward to sites ending with .wales, .cymru and .scot.

Google applied for 101 tlds including .google and .youtube as well as, strangely, .and, .boo, .dad and .new. However, they also applied for .music, which was also claimed by seven other organisations including Amazon (amongst its 76 applications), triggering an auction process to secure sole rights.

Other tlds attracting multiple requests include . sex, .art, .book, .news, .play, .app, .shop and .vip. Of 1,930 requests for new names – 166 were in non-Latin alphabets.

The new domains should go live some time next year.

There is some disquiet amongst online marketers about the new “brand domains” due to them being available only to very large corporations. If these companies have bought them to promote their brands, and not just to protect them, then the relative equality of domain names that exists at present will be lost. We shall have to wait and see if these domains prove to be worth the investment.

June 14, 2012

South Coast Golf Business Networking Tour

by: admin
Posted in: What's going on at Local Web & LWS Creative

As a regular reader of this blog, you might think that life here at our beautiful LWS HQ is all fun and games – and you may have a point. The noble art of golf always seems to figure large around here, which probably explains why we are sponsors and media partners of the South Coast Golf Business Networking Tour and the South Coast Golf Business Networking Club.

Launched in 2011 with the aim of bringing business networking and competitive golf together, the tour held events at six of the best courses across the South East and inspired business people from all across the region in their love of both golf and doing great business!

For 2012, several key business owners have joined the Tour and the Business Networking Club has been added to allow non-golfers to benefit from the networking opportunities without necessarily having to actually play golf or wear silly trousers.

This year’s Tour was launched at a reception at Mannings Heath last month and the first Golf event is at the East Sussex National in Uckfield on Thursday 19th April.

Tempted? Fancy challenging yourself in friendly competition against like-minded business people or simply networking in fabulous surroundings?

Places on both the Tour and the Networking events are still available to contact us today to find out more.

Claire and Dave
5 Rings
Nick and Robyn
South Coast Golf Business Networking Tour
South Coast Golf Business Networking Tour
South Coast Golf Business Networking Tour




April 18, 2012

Spring is sprung and all is well…

by: admin
Posted in: General

Ahh, that’s better. Spring is here and LWS’s beautiful HQ in Arundel is looking its best once more. But we haven’t spent the whole time shivering by the fire, oh no, most definitely not. We’ve been busy producing lovely new websites for our clients:

We love our pets, and if any of them could master a mouse and keyboard, they’d all be ordering cures for their ailments from the wonderful e-commerce Pet Vet Medical site.

By contrast, we’ve also produced two e-commerce sites for Favour Fairy which specialises in “favours” – small gifts for wedding guests – and other gift items.

We’ve also been “up on the roof” with new sites for solar PV providers Eco Innovation’s commercial business and for roofing company Cobsen Davis.

Very much back to earth is the new site for garden designer Louisa Bell, appropriately called “The Lovely Garden”.

And finally, how to link roofing to gardens to… finance and investments.

Never mind, I give up. We’ve also made a great site for stockbrockers MC Peat and Son and an investment site for our friends at Paladin Wealth.

If you’d like to talk to us about websites, social media training or SEO, why not email us at info@lwscreative.co.uk or call on 01903 790100?

April 3, 2012

It's a hard life…

by: admin
Posted in: General

Just before this gorgeous weather disappears we just thought you might like to see how hard we’ve been working this week…

great ballard

See, flat out with our new Marketing2Go clients, Great Ballard School! On the left is headmaster David Williams, Sarah (Engerran) LWS’ client services manager in the centre, and to the right is school bursar Tracey Carr, standing knee-deep in a glorious field of daffodils within the grounds of the school. It’s a hard life…

March 30, 2012

Duncan and his 3 Macs

by: admin
Posted in: What's going on at Local Web & LWS Creative

One of our heroes here at LWS HQ is the author Terry Pratchett, chronicler of the Discworld. When asked why he needed six monitors at his computer workstation he replied “because they won’t let me have any more”.

So, with that in mind, may I introduce our newest member of staff, Duncan Jones, or “Duncan Three Macs” as he is known here.

When he was posed a similar question, he mumbled something about his workload and different applications on different Macs.

Duncan is an outstanding graphic designer and all round good chap and has made himself at home here.

For those of you worried that we are working him too hard, let me reassure you that he now only has the one Mac, but the nickname… well, that just may have stuck.

Duncan 3 Macs

January 26, 2012

Raise Your Glasses For New Website for Chichester Based Wine Merchants L’Assemblage

by: admin
Posted in: General, New Websites and Design Projects, What's going on at Local Web & LWS Creative

E-commerce websites are a particular specialty of ours at LWS Creative, and when Chichester based fine wine merchants L’Assemblage contacted us we were delighted – E-commerce AND wine? The interest in the office was unsurprisingly high!

The word L’Assemblage comes from the french art of blending several wine varieties together. L’Assemblage as a company are able to supply some of the finest wines and champagnes from around the globe at prices ranging from £5 to £10,000 per bottle. As well as being experts in the art of fine wine, they also offer cellar management, investment advice and a secure delivery service.
Guy & Nathan from L’Assemblage were looking for an e-commerce solution to take their current website to the next level – a complete overhaul of their website was in order and the results are exceptional – their new website has the following and more:

  • Completely bespoke design
  • Integration with SagePay online payment
  • Downloadable product lists
  • Email signup form
  • Stock management system allowing them to control the quantities sold (crucial for them, as stock can be bought and sold frequently)
  • Search for and categorise their stock via a number of means (location, producer, Vintage, stock number etc)
  • ‘Offers’ engine allowing creation of custom lists for new/featured wines.

The end result is a stunning website packed with information and an easy purchase process – the perfect addition to their 15th anniversary celebrations. Check out the full website at www.lassemblage.co.uk

Ladies and Gentlemen, a toast!

“To a great website!”

Cheers!

December 19, 2011

A "chilly" autumn crop of new websites

by: admin
Posted in: General, New Websites and Design Projects, What's going on at Local Web & LWS Creative
No doubt about it, winter is drawing closer by the day and here at LWS HQ, in our beautiful, remote location in the woods outside Arundel, things are getting rather, well, chilly.
Time then to reflect on some of the sites which we’ve worked on and delivered since those far off days of summer and, as always, it is incredible to think about how diverse our customer base is.
We’ve produced websites ranging from catalogue sites for HD Tribe’s memorial stonemason business and the Health Spectrum clinic in London, to full e-commerce sites for Arena Menswear and the Wear Your Logo site  in Worthing.
We’ve dealt with owner-managed businesses such as Bellwood Lonsdale, Osprey PR and Page Marketing and Hastens Consulting in the surveying market as well as large multinationals such as Kittiwake and SJA International.
In between, we’ve created sites for insurance companies (Warwick Davis in Worthing), letting agents (Phillips James), investment consultants (Paladin Capital) and mobile phone companies (Mobile Cellular in Burgess Hill)
Now, I mentioned “chilly” earlier… that brings me rather nicely to my vote for strangest client of the last few months – ghosthunters. Yep, we’ve produced a site for Chills ghosthunters and, if you have a spare minute or two, pop over to their site and enjoy one of their brilliant videos.
December 1, 2011
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Recent Posts

  • Introducing our New Marketing & Managing Director
    June 14, 2013
  • Monday Morning IT Blues
    March 5, 2013
  • An Afternoon of Growth – Growing Business Through Marketing
    September 26, 2012
  • Did you apply for one of the new Domains?
    June 14, 2012

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  • Introducing our New Marketing & Managing Director
    June 14, 2013
  • Monday Morning IT Blues
    March 5, 2013
  • An Afternoon of Growth – Growing Business Through Marketing
    September 26, 2012
  • Did you apply for one of the new Domains?
    June 14, 2012

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